The FCA Consumer Duty is a regulation that affects lead generation in the UK. In this episode, KJ Rocker and Judy Shalom discuss how Consumer Duty is affecting businesses and consumers, and what steps you can take to ensure compliance. As it is now, the consumer duty requires lead generators to have systems and controls in place to ensure that leads are not generated from customers who have made it clear that they do not want to receive them.
Failure to comply with the Consumer Duty can result in serious consequences for firms, including fines, suspension of activity, and loss of consumer confidence KJ and Judy, provide you an update on the latest changes to the FCA, but also share their thoughts on the future of lead generation in the UK and how might this all affect rest of European market. So Tune in Now, and enjoy the latest episode of Marketing Unfiltered.
As always, here are links to the resources: