Influencer marketing is becoming an increasingly important channel for many companies and there is today a long line of companies that have made it an important part of their media marketing mix. While more and more people choose to work more with data-driven Influencer marketing for a reason.
In today’s episode of Marketing Unfiltered, we start by talking about what data-driven influencer marketing is and what it means to have the attitude always on. Judy goes through to explain how to develop a smart strategy for influencer marketing in six steps. She also shares what she sees are the keys to a profitable and effective strategy. Judy also goes on to illustrate how to get started and find the right influencers and KJ Rocker explains what it takes to be successful with influencer marketing.
You will find all that and so much more in this week's super informative episode. So tune in now! And ENJOY!
As always, links to the resources are below: