Marketing Unfiltered is back this Wednesday with yet another amazing episode and we are ready to talk specifically about strategy and funnels for paid social. But at the same time what it takes to succeed with advertising on social channels. This time we don't talk about a case, but dive deep into how to create an effective strategy for paid social, and the most important parts of it. Also how to build funnels with different phases and content to take care of both cold and warm traffic.
We start the episode by talking about what Judy and KJ believe is most important to succeed with paid social and we talk about the concept of funnels, which is important to understand.
Judy then explains how she sees strategy within paid social and what it should contain and she highlights the importance of constantly testing everything from content to format. After that, she goes into detail about how she builds a funnel for a campaign. Finally, they wrap up this episode with some final tips on things to keep in mind when creating a paid social strategy. So, if you want to know more about how to create an effective strategy for paid social or build a funnel, this episode is for you!!!
As always, links to the resources are below: